Marshal K has a very interesting post about “putting social network functionality on top of existing sites.” He describes a conversation with a startup that was trying to decide if they should build a social network and he advised them they didn’t need the “baggage.” Instead, just provide the kinds of tools that would enhance […]

Ideablob.com is near and dear to my heart. Here’s the best article we’ve seen written about us yet. Jennifer Laycock from Search Engine Guide really nails it. I don’t think I could have written a better piece myself. She actually “tested” the site by encouraging a nonprofit Mother’s Milk Bank to enter the monthly $10k […]

Simple but good article in the Dallas Morning News about the growth of advertising within niche social networks that “cater to specific interests, backgrounds, professions and age groups.”
Some good stats too:
“ Overall, ad spending on social networking sites is expected to grow 75 percent next year, to $2.1 […]

It certainly was a big year for social networking — and, it’s a good bet that there will be lots of excitement in 2008.
So what about some predictions?
Gary Hall, who is the president of Pringo (a social networking platform), has some thoughts on it:
1. In order to maintain stickiness in 2008, brands will need to […]