Using simple quotes, metaphors, anecdotes, images, etc. can really help when we try to articulate the basic distinctions between new media marketing and traditional marketing. Rod Amis on ‘Leverage Social Media‘ succinctly describes two very different ways marketers can perceive their ‘target’ groups:
“What is too often missed is the distinction between an “audience” (Old School […]

Vertical Response does email marketing and direct mail marketing, core tools for the small business owner. Janine Popick, founder & CEO has a good blog that provides very useful tips about how to integrate their tools with various social media channels. Worth checking out.