“While the overall goal of marketing remains the same, the advent of social media has changed the role of the marketer from a broadcaster pushing out messaging and materials to an aggregator who brings together content, enables collaboration, and builds and participates in communities.”

Paul Gillin, author of “The New Influencers,” has a newsletter with an article that he promises is the first in a series about how “to figure out who are the most important sources of influence in a given market.” This is a crucial question for the most basic social media marketing efforts. In his first […]

Simple but good article in the Dallas Morning News about the growth of advertising within niche social networks that “cater to specific interests, backgrounds, professions and age groups.”
Some good stats too:
“ Overall, ad spending on social networking sites is expected to grow 75 percent next year, to $2.1 […]

Vertical Response does email marketing and direct mail marketing, core tools for the small business owner. Janine Popick, founder & CEO has a good blog that provides very useful tips about how to integrate their tools with various social media channels. Worth checking out.

Here’s a controversial post that appeared on TechCrunch a little while ago. Written by Dan Ackerman Greenberg, cofounder of the Comotion Group, it’s titled, “The Secret Strategies Behind Many ‘Viral’ Videos.” Dan’s company uses some very clever tools to generate a guaranteed number of views. For every moralist decrying his methods, I guarantee there were […]

It’s good that other people do a lot of work. This is a great post that will give you more reading material than you’ll know what to do with. There are about 250 posts that the author links to (and they all have descriptions and are all categorized).
Link Here