Alex Iskold, on AdaptiveBlue’s blog, has a really good post on PR tips for startups. It’s pretty long, but well worth the read. My favorite quote was in the section titled, “Community - The Best PR Strategy.” Here, he challenges the value of going after top bloggers to score ‘big hits.’
“By building community of passionate […]

Paul Gillin, author of “The New Influencers,” has a newsletter with an article that he promises is the first in a series about how “to figure out who are the most important sources of influence in a given market.” This is a crucial question for the most basic social media marketing efforts. In his first […]