Alex Iskold, on AdaptiveBlue’s blog, has a really good post on PR tips for startups. It’s pretty long, but well worth the read. My favorite quote was in the section titled, “Community - The Best PR Strategy.” Here, he challenges the value of going after top bloggers to score ‘big hits.’

“By building community of passionate users you are able to fight the problem of short-lived buzz. You can create a sustainable and steady stream of news, which is genuine, thoughtful and factual. Getting your users to talk about your product is going to not only bring more users, but will start a conversation that will immediately and ultimately help you improve your products.”