Paul Gillin, author of “The New Influencers,” has a newsletter with an article that he promises is the first in a series about how “to figure out who are the most important sources of influence in a given market.” This is a crucial question for the most basic social media marketing efforts. In his first post, he provides links and info about some very useful search tools that anyone can use. I hope he keeps this info coming and I look forward to reading the book.
