Using simple quotes, metaphors, anecdotes, images, etc. can really help when we try to articulate the basic distinctions between new media marketing and traditional marketing. Rod Amis on ‘Leverage Social Media‘ succinctly describes two very different ways marketers can perceive their ‘target’ groups:
“What is too often missed is the distinction between an “audience” (Old School Thinking) and a community (”the future”). Most people from the old J-School set think “audience”. Like most Marcomm (corporate Marketing and Communications people) they haven’t gotten how the Internet has changed the landscape. Fact is, they don’t even see the landscape…”
